AlzInColor Launches with Inaugural Black and Latino Brain Health Awareness Weeks
New Initiative Will Empower Communities Disproportionately Affected by Alzheimer's with Culturally Tailored Resources, Stories, and Support — While Laying the Groundwork for Greater Advocacy Around Care, Access, and Innovation
Washington, D.C.—AlzInColor, a groundbreaking campaign dedicated to supporting Black and Latino families affected by Alzheimer’s and other related dementias (ADRD), officially launches today. The campaign aims to transform how these communities experience, understand, and respond to Alzheimer’s by providing culturally relevant resources, fostering open conversations, and building collective knowledge. In conjunction with its inception, AlzInColor is launching two national awareness weeks dedicated to sparking conversations and informing Black and Latino families about brain health and Alzheimer’s, starting with:
- January 26 – 31: Latino Brain Health Awareness Week
- February 2: AlzInColor Day, building solidarity around the shared experiences of Black and Latino families facing Alzheimer’s
- February 3 – 8: Black Brain Health Awareness Week
With the campaign’s launch, the AlzInColor homepage goes live today with a robust library of culturally tailored resources, state-by-state support directories, personal stories from Black and Latino families, and interactive tools to help recognize warning signs and navigate care.
"Too many Black and Latino families don’t talk about brain health, leaving us to navigate Alzheimer's without the information, preparation, or community support that makes the disease more manageable when it hits," said Deanna Darlington, Founder of Links2Equity and the lead architect of the AlzInColor campaign. "AlzInColor is here to make brain health a kitchen-table topic and ensure that no family, regardless of race, ethnicity, or color, has to figure this out alone."
AlzInColor starts with the premise that everyday conversations about brain health empower families to take control. This includes proactive discussions with health care professionals, spotting warning signs early, overcoming health barriers to advocate for accurate diagnosis, and making plans and preparations for the road ahead.
The campaign is rooted in the deep cultural values that shape how Black and Latino communities approach health challenges—including the importance of family bonds, respect for elders, faith, and resilience. AlzInColor builds upon these strengths while addressing the stigma that often prevents families from seeking help early.
“Brain health is a matter of equity,” said Dr. Elena Rios, President of the National Hispanic Health Foundation. “Black and Latino communities face a disproportionate burden of Alzheimer’s and other dementias, yet too often lack access to early diagnosis, quality care, and culturally responsive education. Protecting brain health means investing in reducing risks, research, and community-centered solutions that honor our lived experiences and ensure every family has access to the resources that support lifelong brain health.”
About AlzinColor
AlzInColor is a campaign to bring brain health conversations in Black and Latino communities into the light. Because while Alzheimer’s doesn’t see color, Black and Latino families face unique challenges and deserve the full spectrum of support.
Through our comprehensive resource library, authentic storytelling, and webinar series, we empower and connect families with the information they need to normalize brain health conversations, recognize early warning signs, pursue timely testing, advocate for accurate diagnosis, and face memory-related conditions with proven tools and community strength.
As we build this movement, AlzInColor is also raising a collective voice to call for systems-level change—laying the groundwork for greater advocacy around accessible, equitable care and culturally responsive support. When we raise the volume and speak openly, we move from isolation to connection, from hidden to seen—and impossible to ignore.
For more information, visit www.alzincolor.com.
About Links2Equity
AlzInColor is a project of Links2Equity, a mission-driven organization focused on building health equity in communities of color. Through advocacy, education, and culturally tailored outreach, they work to dismantle disparities in healthcare access and empower community leaders and families with the tools they need to thrive. Their brain health and Alzheimer’s initiative, including the Digital Community Resource Center, is part of a growing movement to support Black and Latino communities in navigating brain health and dementia care with dignity, representation, and culturally grounded support.
Media Contact: N'dia Webb, nwebb@raben.co
