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QUESTION 1 OF 5

Did you know that the first signs of Alzheimer’s—such as beta-amyloid plaque—can begin forming in the brain up to 20 years before memory loss appears?

Yes

No

I'm not sure

Your answer

Inputted Answer Here

Correct

Incorrect

Why it matters

Most people are unaware that Alzheimer’s begins decades before memory loss. Understanding the early timeline is one of the most important steps in taking brain health seriously.

If you answered “No” or “Not Sure”

You’re not alone—this is new information for many people. Now that you know, early awareness becomes a powerful tool.

QUESTION 2 OF 5

If brain changes can start decades before symptoms, when do you think is the right time to talk with your doctor about brain health?

Only after memory problems appear

In your 60s

In midlife (40s–50s)

As early as possible

Your answer

Inputted Answer Here

Correct

Incorrect

Why it matters

Because brain changes can start 10–25 years early, waiting until symptoms appear may be too late to take meaningful action. Early conversations help track your cognitive baseline and catch concerns sooner.

QUESTION 3 OF 5

Which of the following everyday habits can help support long-term brain health?

(Select all that apply)

Regular physical activity

Managing stress

Staying socially connected

Eating nutritious foods

Waiting until symptoms appear before taking action

Your answer

Inputted Answer Here

Correct

Incorrect

Why it matters

Daily choices influence brain health. Movement, food, sleep, connection, and stress all play a role. Acting now can strengthen your brain for years to come.

If you selected “Waiting until symptoms appear”

That’s a common belief—but early awareness is key.

QUESTION 4 OF 5

Forgetfulness is always a normal part of aging and never a sign of early brain changes.

True

False

Your answer

Inputted Answer Here

Correct

Incorrect

Why it matters

Some changes are normal, but others can be early signs of something more. Knowing the difference helps start important conversations sooner rather than later.

QUESTION 5 OF 5

If early brain changes are silent and invisible, what do you think is the most important first step to protect your brain health?

Ignoring it until symptoms appear

Starting conversations with your primary care doctor

Avoiding discussions about memory

Relying on family to notice changes first

Your answer

Inputted Answer Here

Correct

Incorrect

Why it matters

Your doctor can help monitor memory, mood, sleep, medical conditions, and lifestyle factors that affect brain health. Reducing the risks starts with knowing your baseline—and speaking up.

Enter your email to start the quiz.

You got 3 out of 5 correct

You’re on your way. You’ve learned key facts that can help you protect your brain health now and in the future. Now help us spread awareness.

Start Over

Cheryl Teare

Washington (DC) Chapter of The Links, Incorporated

President

 | 

Washington, D.C.

Cheryl Teare is the current President of the Washington (DC) Chapter of The Links, Incorporated. She is a licensed attorney and serves as a mediator and/or arbitrator in cases involving labor and employment in the federal sector, public sector, healthcare, and all levels of education. She is a Senior Extension Associate with the Scheinman Institute, ILR, Cornell University. And Cheryl has spent 25 years as Director of the Union Leadership Institute with the American Federation of Teachers, working with unionized staff and leading the union’s training and leadership development efforts, and 10 years as a Field Representative and Negotiator with the National Treasury Employees Union, her perspective is broad and unique. Cheryl has also held leadership positions with the local Chapters of Jack and Jill, The Silhouettes, and the XI Oméga Chapter of the Alpha Kappa Alpha Sorority, Incorporated.

Daryl Love

Everent Health

VP of Community Engagement

 | 

Kentucky

Daryl Love currently serves as Vice President of Community Engagement at Everent Health. Previously, he was Health Equity and Engagement Officer at Bluegrass Care Navigators, and prior he was Executive Director of the Ed Brown Society and Associate Vice President for Career Services and Professional Development at Kentucky State University (KSU). Before joining KSU, he spent 32 years at Ashland and Valvoline in IT, HR, Communications and Community Relations roles. Currently, Daryl sits on the CHI St. Joseph Hospital Advisory Committee and Bluegrass Community Foundation board and is a member of Alpha Phi Alpha and Sigma Pi Phi fraternities.

Deanna Darlington

Links2Equity

Campaign Founder

 | 

Washington, D.C.

Deanna Darlington is the Founder of Links2Equity and is an Advocacy Relations Professional with over 30 years of experience in government and external affairs, patient advocacy, policy, reimbursement consulting, and other related fields. She specializes in engaging patient advocacy organizations on access and policy issues, which includes a focus on health disparities for vulnerable patient populations. Deanna works closely with advocates on key policy issues that support dialogue and engagement to patient access to quality care and value.

Dr. Bashir Easter, PhD

Melanin Minded

Founder & CEO

 | 

Milwaukee, Wisconsin

Dr. Bashir Easter, PhD, is the Founder and CEO of Melanin Minded LLC and the Melanin Minded Foundation, which provide culturally relevant resources to empower marginalized communities and promote equity and well-being. Dr. Easter has led the development of an innovative initiative in Milwaukee, Wisconsin—Dementia Villages—designed to build Dementia-Friendly Communities that specifically support the unique needs of individuals of color living with dementia and their caregivers. Through this work and his leadership at Melanin Minded, Dr. Easter champions systemic change and community empowerment, especially among youth caregivers.

Dr. Mayra Sainz, PhD

Public Health Research

Public Health Researcher

 | 

Georgia

Dr. Mayra Sainz, PhD, is a public health researcher with a focus on partnering with community, religious, and government leaders to improve the quality of life for families impacted by dementia. She recently graduated from Emory’s Nell Hodgson Woodruff School of Nursing and is an alumna of Emory’s Rollins School of Public Health, where she received her MPH from the Department of Behavioral, Social, and Health Education Sciences. Her interests are partnering with community organizations to conduct research that explores, addresses, and evaluates programs that reduce health disparities in historically underrepresented populations.

Dr. Michelle Jackson, PhD

Black Women Inflammation and Tau Study (BWITS) at UC San Diego

Research and Community Engagement Coordinator

 | 

Southern California

Dr. Michelle Jackson, PhD, is a nurse scientist, nurse practitioner, and Associate Professor at Point Loma Nazarene University, where she also serves as the Nurse Practitioner Program Director. She is dual-certified as an Adult Nurse Practitioner (ANP-BC) and Psychiatric-Mental Health Nurse Practitioner (PMHNP-BC), with over 15 years of clinical experience caring for older adults with complex physical, functional, and cognitive conditions. Dr. Jackson’s research focuses on health equity, mental health in minoritized groups, and Alzheimer’s disease and related dementias (ADRD), with a particular emphasis on Black/African American women. As part of this work, Dr. Jackson serves as the Research and Community Engagement Coordinator for the Black Women Inflammation and Tau Study (BWITS) at UC San Diego.

Dr. Stephen B. Thomas, PhD

Health Advocates In-Reach and Research (HAIR)

Director & Professor

 | 

Maryland

Dr. Stephen B. Thomas, PhD, is a Professor of Health Policy and Management and Director of the Maryland Center for Health Equity at the University of Maryland School of Public Health. A nationally recognized leader in community-engaged research, he has served as Principal Investigator or Co-Investigator on numerous NIH-funded clinical trials addressing cardiovascular disease, type 2 diabetes, asthma, and mental health. In collaboration with Dr. Charles Reynolds at the University of Pittsburgh, Dr. Thomas co-led one of the first randomized controlled trials showing that culturally acceptable, non-stigmatizing interventions could prevent major depression in older Black and white adults, with implications for delaying dementia and Alzheimer’s disease. Dr. Thomas is also the founder of the Health Advocates In-Reach and Research (HAIR) program, a nationally recognized network of barbers and stylists trained as Certified Community Health Workers.

Gina Haynes-Sanders

Community Liaison

Community Liaison

 | 

Washington, D.C.

Gina Haynes-Sanders, is a community relations professional with over 25 years of experience in healthcare, marketing, patient advocacy, and program development. She also brings more than a decade of educational advocacy through her work as a high school college advisor, mentor, and resource provider. Gina previously served 13 years as a Senior Product Specialist and Special Account Representative for Burroughs Wellcome/GSK, the first company to develop an HIV treatment, and later worked on the Oncology team at Alza Pharmaceuticals, which merged with J&J Ortho Biotech. She has held leadership roles with medical nonprofits including the American Red Cross and Bluegrass Care Navigators (formerly Hospice of the Bluegrass), and served on the YMCA Board of Directors before becoming Director of Leadership and Volunteer Development. Gina remains deeply engaged in community service through AARP and The Links, Incorporated.

Jacquelyn Lee

Frankfort/Lexington (KY) Chapter of The Links, Incorporated

Immediate Past President

 | 

Frankfort-Lexington, Kentucky

Jacquelyn Lee is the Immediate Past President of the Frankfort/Lexington (KY) Chapter of The Links, Incorporated. Recently retired from the Kentucky State Government as an Informatics Project Manager, she holds a Bachelor of Science in Business & Management. For over 20 years, Jacquelyn has been an active servant leader in the Frankfort and Lexington communities, volunteering with organizations such as God’s Pantry, the Salvation Army, and Benchmark Children’s Services. She is also a proud member of Alpha Kappa Alpha Sorority, Incorporated.

Janay (J Smiles) Smith

Parenting UP!

Founder & Comedian

 | 

Atlanta, Georgia

Janay “J Smiles” Smith’s life shifted dramatically when her father passed away suddenly and her mother was diagnosed with dementia soon after. Trained as an engineer, product designer, and lawyer, she became a full-time caregiver. She sought refuge in comedy—discovering both healing and a new calling. As “J Smiles,” she has since performed nationwide and abroad, sharing stages with comedy greats while weaving her caregiving journey into her art. In 2020, she launched the Parenting UP! podcast to create a space for caregivers to “lead with levity because humor heals.” The show has been recognized by NPR, FOX, CBS, and the Atlanta Journal-Constitution. Janay is also a member of Delta Sigma Theta Sorority, Inc. and serves on Hilarity for Charity’s Care Advisory Board.

Jeanette Contreras

Organization for Latino Health Advocacy (OLHA)

Founding Executive Director

 | 

Washington, D.C.

Jeanette Contreras is the founding Executive Director of the Organization for Latino Health Advocacy (OLHA), a national nonprofit organization dedicated to ensuring Latinos and other medically underserved populations have equitable access to the resources, knowledge, and support needed for healthy, fulfilling lives. Prior to launching OLHA, she founded Latina Health Collab, a boutique consulting firm focused on helping clients to engage diverse stakeholders in public policy advocacy. Jeanette has held leadership roles in prominent national non-profits, including the Biotechnology Innovation Organization, UnidosUS (formerly the National Council of La Raza), National Consumers League, and American Academy of Family Physicians. She serves on the Board of Directors for the Hispanic Society for Rare Diseases and HealthyWomen.

Kathryn Boxill

Links2Equity

Campaign Founder

 | 

Washington, D.C.

Kathryn Boxill is a dynamic healthcare professional passionate about leveraging her skills to support patient-centric strategies, diversity in clinical trials, and equitable access to care, especially in the areas of brain health and Alzheimer’s. As the Director, Strategic Operations at Links2Equity, Kathryn's intellectual curiosity, critical thinking, and adaptability fuel her commitment to driving meaningful change and advancing health equity, access to care/treatment, and value through patient advocacy and policy initiatives. Kathryn “bleeds blue” as a proud alum of Howard University.

Oya Gilbert

Health, Hope & Hip-Hop Foundation

Founder & CEO

 | 

Delaware

Oya Gilbert is the Founder and CEO of the Health, Hope & Hip-Hop Foundation (HH&HH), a nonprofit dedicated to teaching health literacy and addressing healthcare disparities in communities of color. Diagnosed with multiple myeloma in 2017 after years of misdiagnoses, Oya transformed his journey into a movement for change. He continues treatment while using his story to inspire advocacy, education, and empowerment. Through HH&HH, he leverages the cultural influence of hip-hop to break down barriers, promote early diagnosis, and encourage equitable healthcare access. Oya is also the creator and host of the Hip. Hope. Hooray! Men Talkin' Health podcast, a platform that amplifies Black and Brown men’s health journeys, increases literacy, and inspires better outcomes through open, honest dialogue.

Pastor Joseph Owens

Shiloh Baptist Church

Pastor Emeritus

 | 

Lexington, Kentucky

Pastor Joseph Owens has served faithfully in ministry for decades, including seven years at Second Baptist Church in Vincennes, Indiana, eleven years at Zion Hill Missionary Baptist Church in Midway, Kentucky, and twenty-five years at Shiloh Baptist Church in Lexington, where he now holds the title of Pastor Emeritus. Beyond the pulpit, Pastor Owens has provided leadership as Chairman of the Board of Trustees at Campbellsville University, Moderator of the Consolidated District Baptist Association, National Board Chair of DART, and as co-founder of BUILD in Lexington. In 2000, Pastor Owens earned his Doctor of Ministry in Social Crisis Ministry from United Theological Seminary in Dayton, Ohio. He is recognized for his lifelong dedication to ministry, education, and community service.

Rev. Dr. Jim Thurman

Zion Baptist Church

Pastor

 | 

Paris, Kentucky

Rev. Dr. Jim Thurman,  proudly represents a family legacy of military service. Drafted during the Vietnam era, he served two years active duty, followed by reserve service, graduating at the top of his class at Ft. Belvoir Engineer School as an electrical engineer. In recognition of his contributions, he was named Kentucky’s first statewide “Male Veteran of the Year” in 2014, honored in the U.S. Congressional Record, and inducted into the Kentucky Veterans Hall of Fame in 2016, where he now serves on the Board. He is also State Commander of NABVETS, Co-Chair of the Veterans Day Parade and “Week of Valor,” and serves on multiple veteran-focused boards and coalitions. Dr. Thurman is currently the pastor of Zion Baptist Church in Paris, Kentucky. He has dedicated his life to service—whether through his country, his church, or his tireless advocacy for veterans across Kentucky and beyond.

Robert Reid

Black Dementia Minds

Support Group Facilitator & Care Partner

 | 

Atlanta, Georgia

Robert Reid currently serves as a Deacon at Restoration Christian Fellowship Church, in College Park, Georgia. Having retired from a nearly 40-year career in transportation, Robert now cares for his wife Kimberly full-time. Kimberly was diagnosed with early-onset Alzheimer’s in 2017 at just 50 years old. Upon Kim’s diagnosis, the family made it a personal mission to advocate for Persons Living Fully with Dementia and for Caregivers/Care Partners. Robert is a Support Group Facilitator for Black Dementia Minds, a culturally grounded, faith-based group under the National Council of Dementia Minds. Robert has faithfully captained a Walk To End Alzheimer’s Team since 2017, earning recognition as a Top 5 fundraiser for the past five years. Most recently, Robert and Kimberly took part in a PBS Documentary entitled Dementia and Living Well as one of the featured families.

Redefining the brain health and Alzheimer’s journey

AlzInColor is a campaign that elevates brain health conversations across Black and Latino communities. While Alzheimer's doesn't see color, Black and Latino families face unique challenges and deserve the full spectrum of support.

Through our resource library, authentic storytelling, and webinars, we help families normalize brain health conversations, recognize early warning signs, pursue timely testing, and face memory-related conditions with proven tools and community strength.

AlzInColor is also raising a collective voice for systems-level change—laying the groundwork for advocacy around equitable care and culturally responsive support. We’re raising the volume for change.

Here’s why this conversation matters

  • 40% Disproportionate Impact on Black and Latino Communities

    By 2030, nearly 40% of Americans living with Alzheimer’s Disease will be Black or Latino.

  • 2x Higher Risk for Black Americans

    Black Americans are twice as likely to develop Alzheimer’s disease compared to white Americans, yet face significant barriers to diagnosis and care.

  • 1.5x Higher Risk for Latinos

    Latinos are 1.5 times more likely to develop Alzheimer’s or another form of dementia than white Americans and often face unique cultural and language barriers to accessing support and care.

  • Build a Brain-Healthy Lifestyle

    Up to 45% of dementia cases, including Alzheimer’s, may be reduced or delayed by addressing modifiable risk factors—many linked to daily habits, lifestyle, and overall health choices.

  • Don’t Wait for the Signs

    Amyloid buildup in the brain—which can cause memory and thinking issues over time—can start up to 20 years before symptoms of Alzheimer's disease appear, highlighting the importance of regular brain health monitoring.

  • Breaking the Silence

    Open conversations about brain health and Alzheimer’s in communities of color reduce stigma and help families get support sooner. We're here to help start those conversations.

  • Community-Centered Support

    Our families deserve resources that reflect our lived experiences, honor our cultures, and offer the full spectrum of support needed to navigate brain health and Alzheimer’s with dignity.

AlzInColor Founders & Community Advisory Board Members

Deanna Darlington

Links2Equity

Campaign Founder

Washington, D.C.

Kathryn Boxill

Links2Equity

Campaign Founder

Washington, D.C.

Jeanette Contreras

Organization for Latino Health Advocacy (OLHA)

Founding Executive Director

Washington, D.C.

Dr. Bashir Easter, PhD

Melanin Minded

Founder & CEO

Milwaukee, Wisconsin

Oya Gilbert

Health, Hope & Hip-Hop Foundation

Founder & CEO

Delaware

Gina Haynes-Sanders

Community Liaison

Community Liaison

Washington, D.C.

Dr. Michelle Jackson, PhD

Black Women Inflammation and Tau Study (BWITS) at UC San Diego

Research and Community Engagement Coordinator

Southern California

Jacquelyn Lee

Frankfort/Lexington (KY) Chapter of The Links, Incorporated

Immediate Past President

Frankfort-Lexington, Kentucky

Daryl Love

Everent Health

VP of Community Engagement

Kentucky

Pastor Joseph Owens

Shiloh Baptist Church

Pastor Emeritus

Lexington, Kentucky

Robert Reid

Black Dementia Minds

Support Group Facilitator & Care Partner

Atlanta, Georgia

Dr. Mayra Sainz, PhD

Public Health Research

Public Health Researcher

Georgia

Janay (J Smiles) Smith

Parenting UP!

Founder & Comedian

Atlanta, Georgia

Cheryl Teare

Washington (DC) Chapter of The Links, Incorporated

President

Washington, D.C.

Dr. Stephen B. Thomas, PhD

Health Advocates In-Reach and Research (HAIR)

Director & Professor

Maryland

Rev. Dr. Jim Thurman

Zion Baptist Church

Pastor

Paris, Kentucky

Supporting Organizations

AlzInColor collaborates with organizations working to reduce disparities in brain health, Alzheimer’s and other dementias, and whole-person wellness. Together, we elevate culturally rooted resources, trusted education, and community-driven solutions.

Browse our partners to learn more about their missions and access tools that support healthier futures.

Caregiver Action Network (CAN) is a national nonprofit dedicated to improving quality of life for family caregivers across the U.S., including those caring for loved ones with Alzheimer’s and other chronic conditions. Through free education, peer support, and practical resources, CAN empowers caregivers with the tools and confidence they need to thrive.

HealthyWomen is a leading nonprofit committed to educating and empowering women to make informed health decisions through trusted, evidence-based information and advocacy. Through its English and Spanish platforms, HealthyWomen reaches millions of women nationwide to ensure health information is accessible to all.

Since 1975, NAHN has been the nation’s leading professional society for Latino nurses. With a growing membership of more than 40 local chapters, NAHN represents the voices of over 220,000 Latino nurses throughout the United States. NAHN is devoted to promoting safe, quality health care delivery to Latino communities and recognizing excellence among Latino nurses.

Founded in 1971, the National Black Nurses Association (NBNA) serve as the voice for Black nurses and nursing students across the U.S. and globally. NBNA advances health equity by advocating for diverse communities and supporting the professional and educational development of Black nurses.

Founded in 1998, National Minority Quality Forum (NMQF) is a United States-based, health care research, education and advocacy organization whose mission is to reduce patient risk and advance health equity by assuring optimal care for all.

RetireSafe is a grassroots, non-profit organization whose mission is to educate and advocate on behalf of older Americans on issues including Social Security, Medicare, health, safe retirement, and financial well-being.

The Society for Women’s Health Research (SWHR) is a national nonprofit advancing women’s health through research, policy, and education, with a focus on sex differences to optimize women’s health. As a leading voice in the field, SWHR works to close research gaps and ensure women are fully represented in medical research.