Last week marked a powerful milestone: AlzInColor officially launched, and with it, a new movement to bring brain health conversations into the light for Black and Latino families.
For far too long, many of us have navigated Alzheimer’s disease and other related dementias alone—without culturally relevant information, without spaces to share our stories, and without the support systems our communities deserve. AlzInColor is here to change that.
We’re starting a bold new chapter where brain health becomes a kitchen-table topic—something we talk about openly with our families, our friends, our faith communities, and our neighborhoods.
National Awareness Weeks Launching the Movement
To kick things off, AlzInColor is launching two national awareness weeks designed to spark conversation, deepen understanding, and empower action:
- January 26 – 31: Latino Brain Health Awareness Week
- February 2: AlzInColor Day — a day of solidarity for Black and Latino families facing Alzheimer’s, marked by the release of a powerful story featuring two families calling for change
- February 3 – 8: Black Brain Health Awareness Week
These moments are more than observances. They’re invitations—to learn, to speak up, and to support one another.
A New Home for Culturally Tailored Resources and Support
Alongside the campaign launch, the AlzInColor website is now live, built specifically for Black and Latino families. Inside, you’ll find:
- A growing library of culturally rooted brain health resources
- State-by-state directories to help navigate care and support
- Authentic personal stories reflecting our families, cultures, and lived experiences
- Tools to recognize early warning signs and plan ahead
This isn’t just a website. It’s a community space—created for us, by us.
Why This Movement Matters
“Too many Black and Latino families don’t talk about brain health, leaving us to navigate Alzheimer’s without the information, preparation, or community support that makes the disease more manageable when it hits,” says Deanna Darlington, Founder of Links2Equity and architect of the AlzInColor campaign.
“AlzInColor is here to make brain health a kitchen-table topic and ensure no family has to figure this out alone.”
When we talk about brain health openly and early, we take back control.
We normalize conversations, recognize symptoms sooner, seek answers earlier, and plan with dignity and strength.
For many families, speaking up is an act of courage—and an act of love.
Rooted in Culture. Powered by Community.
AlzInColor honors the values that guide Black and Latino communities every day: faith, family, resilience, respect for elders, and deep community bonds.
At the same time, the movement confronts stigma and silence that too often delay care.
“Brain health is a matter of equity,” says Dr. Elena Rios, President of the National Hispanic Health Foundation.
“Black and Latino communities face a disproportionate burden of Alzheimer’s and other dementias, yet often lack access to early diagnosis, quality care, and culturally responsive education. Protecting brain health means investing in community-centered solutions that honor lived experiences and ensure every family has access to support.”
A Movement That Goes Beyond Awareness
AlzInColor is not only helping families start conversations—it’s raising a collective voice for systems-level change so care becomes more equitable, accessible, and culturally responsive.
Because Alzheimer’s doesn’t see color—but too often, healthcare systems do.
When we raise the volume together, we move from:
- Isolation → Connection
- Silence → Understanding
- Being overlooked → Being impossible to ignore
This Is Just the Beginning
We’re building a movement—one story, one conversation, one family at a time.
Visit AlzInColor.com to explore resources, hear authentic storytelling, share your story, and begin your journey with the Brain Health Awareness Quiz, designed to spark meaningful conversations about brain health.
Follow and engage with the AlzInColor community:
AlzInColor is here. And we’re just getting started.
